2017, Volume 13
The quality of sports services in karate club based on users’ perception
Dusan Peric1, Milan Nesic1, Dusan Dacic2, Zlatko Ahmetovic1, Velibor Srdic3, Srdjan Milosavljevic4
1Faculty of Sport and Tourism, Educons University, Serbia, Novi Sad
2YU Karate Do Club, Serbia, Novi Sad
3Faculty of Sport Sciences, Pan-European University Apeiron, Bosnia And Herzegovina, Banja Luka
4Faculty of Physical Education and Sports Management, University 'Singidunum', Serbia, Belgrade
Author for correspondence: Velibor Srdic; Faculty of Sport Sciences, Pan-European University Apeiron, Bosnia And Herzegovina; email: velibor.srdic[at]gmail.com
Background and Study Aim: A club is a basic organizational unit where key karate processes take place (learning, training, competition, recreation and promotion). The quality of a karate club is important not only for sport result, but also for its economic survival. Analyses show that most of karate clubs live from their members’ payments and because of this it is necessary for them to continually monitor and improve the service quality. The purpose of research is the quality of sport services in Serbian professional karate club.
Material and Methods: The sample of 214 users of a karate club (74 competitors, 87 recreational users and 51 parents) was examined via the questionnaire for evaluation of the quality of sports services. The application of Oblimin rotation produced a single factor structure which shows that the questionnaire can be used as a sole measuring scale.
Results: An isolated factor of sports service quality explained for the 40.45% of the total variance. A hierarchical structure of Component Matrix shows that this factor is saturated the most by items related to positive experiences of sports services (expertise, sense of security, quality of offered activities, programs’ educational value). Surveying of the users showed that the chosen karate club has been offering high quality sports services. Not a single difference has been noted between the scalar means that were gotten in different sub-samples formed on the basis of users’ roles, sex and training experience.
Conclusions: This study presents the instrument SQKC that was used for the evaluation of sports services in karate clubs. This questionnaire has a good measuring system which should be utilized in other sports clubs (not only in karate).
Key words: quality of service, martial arts, reliability analysis, SQKC questionnaire