2023, Volume 19
The international competition situation of wushu application for Olympic Games in Porter's five forces model
Xiaoqi Zhang1, Bo Wen2, Hongxiao Wang3, Shihui Liu1
1School of Physical Education and Health, Guangxi Normal University, Guilin, China
2P.E., Hanshan Normal University, Chaozhou, China
3Jilin Sport University, Changchun, China
Author for correspondence: Bo Wen; P.E., Hanshan Normal University, Chaozhou, China; email: firstname.lastname@example.org
Background and Study Aim: Wushu has applied for entry into the Olympic Games three times and all failed. On January 8, 2020, wushu entered into the Dakar Youth Olympic Games, which also provided an opportunity for wushu's application to enter the Olympic Games. The purpose of this study is knowledge about the interfering factors of wushu's application to enter the Olympic Games and clarify the international situation of wushu's application to enter the Olympic Games.
Material and Methods: This research is based on five forces model's research paradigm, using the method of literature review, and analysing relevant research results and policy documents.
Results: Among the chips of wushu's application to enter the Olympic Games, wushu already has the preconditions to enter the Olympic Games, and it can bring benefits to the Olympic Games in terms of culture and public attraction. Among the barriers of wushu's application for entry into the Olympic Games, the relevant policies and strategic guidelines of the International Olympic Committee have challenged wushu's entry into the Olympic Games. Among the threats of competitive events, the popularity of existing competitive events, the youth attraction of potential events, the promotion mode and channel, the social influence, and the locality of alternative events are all the influencing factors that threaten wushu's entry into the Olympic Games.
Conclusions: The authors suggests that the future research on internationalization of wushu and applying for the Olympic Games should focus on how to improve wushu popularity, youth attraction and social influence.
Key words: martial arts, competitive strategy, competitive situation, brainstorming, barriers